Your Brand cont...

MERCHANDISING SUPPORT!

With MPM you now have a point-of-sale alternative where, due to budget constraints or the mobility of your merchandising agents, you might not be able to erect or install all of the display or promotional material on time. MPM can communicate the promotion of your brand almost immediately.

 

HIGH VIZIBILITY AND BRAND PRESENCE!

Now MPM gives your brand presence in a powerful and dynamic way, establishing high visibility with customers you know are buying healthcare porducts in pharmacy, where your advertisement is being sold.

 

COST EFFECTIVENESS - BEYOND QUESTION!

A 10 second commercial on MPM will cost just R31,500-00 a month, meaning that your cost in each of the 500+ pharmacies is just R63-00 a month. And for that R63-00 your advertisement will flight 576 times, meaning that it will be seen by your desired consumer base.

 

THE MOST EFFECTIVE MEDIA FOR YOUR BRAND

No other media option gives you the in-store presence that MPM delivers. Consider the alternatives? An advertisement on DSTV will cost several times that of a TV spot on MPM. But you also need to recognize that on DSTV, your audience (at least the LSM 9 and above) can fast forward through that commercial, meaning that your hit rate is severely compromised.

 

An advertisement in YOU or Huisgenoot will also cost much more and the comparative cost for a week's exposure is almost double that of a month of advertising on Metriplex Pharmacy Media. Your Opportunity To See with MPM is 288,000 and the 5 million+ audience means you are reaching so many more people.

 

THE MOST POWERFUL REMIND PURCHASE MEDIA

By reaching your customer base in pharmacy, the chance of intending to buy additional medicines or health related products while in pharmacy is MUCH more likely at point-of-sale than through a print ad in a magazine or during last night's TV show. That's if the ad was seen at all? With MPM, your brand is seen in store 3 times every hour and is presented to a captive audience that can't fast forward, switch channels or pause the broadcast.