The leading digital media network company!
Metriplex, Metriplex Media and Metriplex Pharmacy Media are registered trademarks of Metriplex Holdings (Pty) Ltd
CONTACT METRIPLEX PHARMACY MEDIA ON (076) 600-7309 OR CAPE TOWN OFFICE (021) 880-0059
Advertising in pharmacy
About us!
Metriplex Pharmacy Media is a division of Metriplex Holdings, one of the largest digital media networks in the country. With significant digital media networks operating throughout South Africa in diverse commercial environments, building Metriplex Pharmacy Media network was a logical, strategic step.
Metriplex's digital media service has been in operation in all of the major national airports for a number of years, making it one of the leading digital media companies in the country.
Metriplex Media not only provides cutting-edge technology in terms of its ability to manage a vast number of diverse sites simultaneously, throughout South Africa, but its robust digital media platforms ensure that the system remains operational 24/7, 365 days a year.
As well as providing the advertising services inside the national airports, Metriplex also provides the soon to be renamed NuMetro cinema group with all of its advertising and media services, throughout the national NuMetro cinema installations.
The people behind Metriplex Pharmacy Media all have proven track records in their respective fields.
EUGENE CUYLER
Commercial & Sales Director
Metriplex Group of Companies
Founder & director of Metriplex Holdings, Eugene has been involved in advertising and digital media for almost 3 decades.
As with all industries, adapting to new technologies and seeing the strategic future of retail and consumer marketing is a rare ability. One that Eugene possesses in bucket loads.
Spending time abroad in the digital technology environments has equipped him not only with a sound understanding of capacity, infrastructure and service, but this experience has distilled into what he has created in Metriplex today.
His focus was to build reliable, robust digital platforms that would deliver the desired impact and service, irrespective of the demanding environments, extent of installation or technology required to achieve the desired solution.
Eugene is a customer centric individual recognising that it is with the client's vision that he can be most creative, building a vast array of diverse digital media networks that function and operate reliably.
Having built Metriplex from scratch, Eugene can proudly accept that even with the national installation of all of the media screens in the national airports, providing functionality to the dynamic, fluid function of the local and international airlines, his single greatest achievement is creating the Metriplex Pharmacy Media infrastructure. With an installation of more than 560 flat screens and biometric technology into as many nationally spread pharmacies, this division on Metriplex is about to establish itself as a serious player in media delivery to the healthcare market. Probably the single biggest national in-pharmacy media operation in the country.
"The Metriplex strategic objective now is to build more networks in numerous commercial and consumer environments, expanding the digital media footprint of the Metriplex group. We aim to expand into the ever-increasing landscape, where digital media and commercial massaging at point-of-sale delivers increasing results for our many clients." Cuyler concluded.
SHANE ROYDEN-TURNER
Chief Executive Officer
Metriplex Group of Companies
Shane has spent most of his career in the I.T. industry with significant roles abroad as a programmer and developer.
His technological know-how equips him well as a senior partner in a company, where many companies looking to expand into the digital media realm know what they want, but don't necessarily know what is required to make it work.
Both Shane and Eugene possess the ability to understand and interpret the customer's expectation into a functional and feasible system.
Operating out of their offices at Techno Park in Stellenbosch, Shane runs a tight and efficient operation.
The balance of 2014 and development into 2015 is to see a transitional expansion from creating robust networks into also providing content and creative execution that will maximise the benefit to our many clients.
Shane is a detail-orientated individual who can cut through the clutter of seemingly complex problems, breaking the challenge down to simple, manageable, executable roles that his people can deliver reliably.
Shane stated. "We are at that point where we can accept that Metriplex is more than capable of building vast digital media networks. Our focus now is to lead the way in providing services like content, ensuring that our client offering transcends just the latest technology, hardware and software.
We will never take our focus off the importance of being able to continually offer the latest proven technologies, but in the end, we realise that it is what our clients broadcast on the networks that is as crucial as the technology that delivered it reliably and effectively." He concluded.
GREG NORMAN
Executive Marketing Consultant
Metriplex Pharmacy Media
With almost 40 years in advertising and marketing, 30 of which have been focused in healthcare, Greg brings his vast experience in marketing and advertising ethical, OTC and natural medicines to Metriplex Pharmacy Media (MPM).
His role will be to build the content, advertising and promotional material that will be broadcast on the network.
Having worked in some of the largest advertising companies in the world and having served most of the largest global pharmaceutical companies, Greg's understanding of the market is significant.
When Greg was first introduced to the concept of a nationally focused pharmacy-advertising network, his enthusiasm was overwhelming.
"MPM is something the industry has needed for decades, and now it is here. Some people make the mistake of seeing a 500+ national network as limited. But consider that when compared to all other media alternatives that advertise healthcare products or services to consumers, not one of them has the reach or frequency of MPM.
I challenge anyone to find a single media source that reaches in excess of 5 million+ customers each month, right at point-of-sale.
And apart from the fact that our introductory offer, in terms of 10 second commercials, will be the least expensive of any other broadcast or narrowcast media in SA, reaching each of the 5 million+ consumers at a cost of just 11cents per flighting, is affordable to even the smaller healthcare marketers.
When I think of the vast budgets pharmaceutical companies had to consider to reach consumers in-store, nothing can compare with MPM in terms of value or effectiveness." Norman said.
With an enviable record of creative awards Greg has achieved over the years, his ability to interpret the advertiser's messaging needs will be well served.
MPM provides an excellent launch platform through the 500+ focussed independent pharmacies. It will not only provide a magnificent base on which to establish a new brand, but it will also serve as a very powerful means by which to gain brand switch, or reinforce brand loyalty.
Call Greg Norman for a presentation and more details concerning Metriplex Pharmacy Media!
Contact Greg on +27 82 929-0549 (M)
email: greg@metriplexmedia.com