Your Reach cont...

 

Metriplex Pharmacy Media provides the widest reach on any broadcast or narrowcast media available and the best thing about it is that we can prove it.

 

Biometric readers fitted to each of the flat screen TVs installed in each of the 500+ pharmacies feeds back data in real time to Metriplex's nerve centre where each pair of eyes on screen is recorded by the sophisticated technology employed for this purpose.

 

Gone are the days where an average number is taken from the total footfall of customers through the doors of the pharmacy. MPM calculates actual eyes on screen that determines the age and sex of the customer. This state-of-the-art technology feeds back the information in real time, recording when, what customer viewed the advertisement on screen.

 

Based on facial recognition software, these biometric readers focus specifically on only those people in pharmacy actually viewing the TV advertisement. It records the dwell time and duration of their attention every second of the day - in store.

 

So when we say we reach more than 5 million + customers nationaly each month, we can prove it. No other conventional media system can do that!

 

Then consider that if 73% of the prescription drug sales that happen through independent pharmacies, can you afford not to reach more than 50% of that market through the 500+ pharmacies with Metriplex Pharmacy Media TV advertising screens?